About Us

Indirug by Surendra Carpet Emporium: Weaving Traditions Since 1984

Our Journey

In the heart of artistic craftsmanship, Surendra Carpet Emporium emerged in 1984, a brainchild of the visionary Mr. Ashwini Baranwal. Having spent a decade honing his skills as an artisan, Mr. Ashwini's dream was to bridge the gap between the intricate works of artisans and the vast potential of the global market. Over the past four decades, Surendra Carpet Emporium has thrived in realizing this dream, becoming synonymous with quality, tradition, and innovation.

From Artisan to Exporter

Mr. Ashwini Baranwal's journey began as an artisan, understanding the intricacies of traditional craftsmanship. His vision to connect the artisan's work with international exporters propelled Surendra Carpet Emporium into a realm of success. The legacy of dedication to quality and craftsmanship has become the hallmark of our brand.

Indirug: A New Chapter in Tradition

In 2023, Devansh Baranwal, the torchbearer of the legacy, introduced Indirug, a subsidiary of Surendra Carpet Emporium. Devansh's vision is to bring the richness of artisanal work to the Indian market, creating a bridge between the traditional and the contemporary. Indirug stands as a testament to the timeless beauty of Indian craftsmanship, providing a platform for artisans to showcase their skills within the domestic market.

Connecting Artisans with India

Indirug is not just a brand; it is a commitment to the artisans who have been the backbone of India's rich cultural heritage. Devansh Baranwal's vision for Indirug is to foster a connection between the artisans and the Indian market, promoting traditional craftsmanship and sustaining the livelihoods of those who dedicate their lives to this art.

Our Mission

At Indirug, we are on a mission to celebrate the diversity and richness of Indian craftsmanship. Our commitment is to provide a platform that not only showcases the talents of our artisans but also ensures that their work reaches the homes of those who appreciate the artistry and tradition behind each creation.

Join us on this journey as we continue to weave the threads of tradition, connecting artisans with the heart of India – one rug at a time.